Multiple Choice
Identify the
choice that best completes the statement or answers the question.
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1.
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Today most promotion is done through
a. | sales promotion. | c. | media advertising. | b. | publicity. | d. | personal
selling. |
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2.
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A leader who has the personal trust and respect of group members will have what
kind of influence?
a. | reward | c. | expert | b. | position | d. | identity |
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3.
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Anything offered to the target market to satisfy their needs is
a. | a market. | c. | distribution. | b. | promotion. | d. | the product. |
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4.
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Which of the following is true of informal influence?
a. | It is part of the organization’s formal structure. | b. | It is the type of
influence most often found among managers. | c. | It is usually found in a well-liked and
respected employee. | d. | A good manager will not allow informal
influence. |
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5.
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The way that managers treat and direct employees is
a. | human relations ability. | c. | formal
influence. | b. | leadership style. | d. | team building. |
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6.
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Directing all marketing activities at profitably satisfying customer needs is
called
a. | a commission. | c. | the marketing mix. | b. | a target market. | d. | the marketing
concept. |
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7.
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Employees have discovered that when they cooperate with managers,
a. | managers tend to take advantage of them. | b. | managers will be
more likely to use tactical management. | c. | there will be less vertical
communication. | d. | managers will have a better understanding of employee needs and
expectations. |
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8.
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The way that people get along with each other is known as
a. | leadership. | c. | communications. | b. | human relations. | d. | identity
influence. |
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9.
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An organized group of employees that negotiates with employers about issues such
as wages and working conditions is a
a. | work team. | c. | labor union. | b. | strategic management unit. | d. | cooperative. |
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10.
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Managers rather than employees would be most concerned about
a. | profits. | c. | working conditions. | b. | pay. | d. | job security. |
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11.
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To be effective, promotion must
a. | be noticed. | b. | encourage consumers to pay attention to the
message. | c. | result in consumers taking action. | d. | all of the
above. |
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12.
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Which of the following is NOT true about marketing?
a. | It is viewed positively by all consumers. | c. | It creates many
jobs. | b. | It increases our standard of living. | d. | It benefits
consumers. |
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13.
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Which of the following is NOT an important human relations skill of
managers?
a. | self understanding | c. | criticizing poor employee performance | b. | understanding
others | d. | communications |
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14.
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The four marketing mix elements are
a. | marketing, distribution, production, pricing. | b. | production,
marketing, decision-making, advertising. | c. | product, place, promotion,
pricing. | d. | promotion, pricing, distribution, marketing. |
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